4.5
Gavin Green,
31 July 2008 10:26
One of the daft upshots of our current marketing-fuelled obsession with ‘brands’ is that, to borrow a booze industry phrase, the name on the bottle is now frequently more important than the drink inside. With cars, this means we’ll queue to buy BMWs, Mercedes, Audis, Volkswagens etc, even though some of their offerings aren’t very good (X3, CLC, Q7, Polo) and ...