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Why the Aston Martin Cygnet is wrong, by Gavin Green

Gavin Green, 02 July 2009 10:23

Not so many years ago, Silvio Berlusconi – entrepreneur, insurance tycoon, AC Milan owner, media magnate, alleged companion of teenage girls and part-time prime minister of Italy – suggested that the best way to sell more Fiats would be to rebrand them as Ferraris. This possibly explains why he never made it big in the car industry. Fiat and Ferrari ...

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