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Why are so many car makers changing their badges?

Rated 3 out of 53

Tim Pollard, 12 December 2014 11:34

Mercedes is the latest car maker to shake up its naming policy. You can read a fuller explanation of Merc’s rebadging here, but in a nutshell they’re trying to cluster car names together, with badges showing from which branch of the family tree they’ve sprouted. So the GLS is the new name for the artist formerly known as Mercedes GL. ...

CAR magazine December issue
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