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Why VW's multi brand strategy will make it no.1

Rated 3 out of 53

Tim Pollard, 22 January 2010 09:43

Volkswagen has suffered some slings and arrows over the past decade. As an ambitious board quietly built up a bulging portfolio of brands through the Nineties and Noughties, some of us scoffed at the wilder empire building. Acquiring Skoda hardly seemed a smart move when the Czechs were the running joke of Europe. Seat always seemed like a vanity project. ...

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CAR magazine June issue 611
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