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Why Audi motorsport bosses think F1 is irrelevant

Rated 3.5 out of 53.5

Ben Whitworth, 17 May 2011 15:30

Despite being invited to advise the FIA on developing the new rules that will govern F1 from 2014 onwards, Audi is simply not interested in the sport, Ingolstadt top brass have told CAR.  'There’s a very good reason why we are not in F1,' says Wolfgang Ullrich, Audi’s motorsport boss. 'There’s no relevance to the road. Audi has always been ...

Gavin Green on the new Audi ad and engineering

Rated 4 out of 54

Gavin Green, 15 February 2011 15:43

Brunel! Thou shouldst be living at this hour:England hath need of thee: she is a fenOf stagnant waters: engine, lathe and pen. (With apologies to William Wordsworth.) It’d be easy to write a good blog about bad car advertising. There are so many culprits. But a recent ad from Audi – whose campaigns are normally stand-out impressive – has finally ...

Eight reasons why we like the Audi A7

Rated 3 out of 53

Ben Pulman, 03 January 2011 08:03

Just spent a few days driving Audi's new A7 in the UK, and have come away very impressed. Here's a few quick reasons why: Good point number 1: The driving position is very good: no longer do you feel the need to pull the steering wheel all the way out just to get comfortable (so often an Audi bugbear of ...

Audi's magical ever expanding range of cars

Rated 3.5 out of 53.5

Tim Pollard, 13 August 2010 12:22

A small aside tucked away in the press release about the new Audi A7 caught my eye: 'The A7 Sportback will project the Vorsprung durch Technik brand into yet another new segment when it joins the UK range as its 35th member in January 2011, priced from £42,925.'Strip away the marketing phraseology. Ignore the price, bang on BMW 5GT money. ...

Learning to draw all over again in the Audi A8

Rated 3 out of 53

Ben Pulman, 27 May 2010 10:15

So, you’re lucky to head home for the night in Audi’s new A8, and set about trying to impress your girlfriend with its multitude of gadgets. Our car had everything from heated and cooled seats, night vision with pedestrian recognition, headlights that work with the sat-nav, adaptive cruise control that can brake the A8 to a standstill, plus speed limit ...

The greatest Audi Quattros ever: CAR Magazine’s guide

Rated 3 out of 53

Jethro Bovingdon, 16 April 2010 14:25

The new May 2010 issue of CAR Magazine's cover story celebrates 30 years of Audi Quattros – a feature we shot at the Brands Hatch rally stage. Here's a sneak preview of what happened on the day. And don't forget to vote in our poll below, to name your favourite Audi Quattro from our shortlist.I arrive at 9.00am and all the cars are ...

In praise of Audi’s brilliant R8 supercar

Rated 3.5 out of 53.5

Ben Whitworth, 09 June 2009 09:46

I drove Audi’s R8 last week. Yes, yes, I know it was launched ages ago but I somehow missed every opportunity to drive it over the past 18 months. And every R8 road test that I read – and hell, it seemed there’s been a new one each week – only whetted my appetite for a punt in Audi’s first ...

Audi S4 Avant: the best non-RS Audi on sale today?

Rated 3 out of 53

Tim Pollard, 29 April 2009 10:29

I think I’ve stumbled upon the best Audi on sale today. Just back from a week away in a brand new Audi S4 Avant, the new-for-2009 one with the supercharged V6 where once nestled a big old V8 lump. And it’s brilliant. Those of you following CAR Magazine’s Twitter feed will have already read me microblogging on why I believe ...

Porsche wins control of VW, offers to buy Audi

Rated 3.5 out of 53.5

Tim Pollard, 16 September 2008 14:00

So Porsche has extended its controlling stake in Volkswagen. Today Stuttgart confirmed it now holds 35.14 percent of the voting rights in the huge sprawling Volkswagen group – up from 31 percent. The minnow continues to swallow the whale; it’s just enjoying its fish banquet at a very leisurely pace. Why is this story significant? Well, VW is now a ...

Audi's numbers game: Ingolstadt on the expansion warpath

Rated 0 out of 50

Ben Whitworth, 10 December 2007 17:39

Chasing sales by plugging smaller niches may ruin Audi's health, says Ben Whitworth Last week I wrote the best part of a thousand words outlining Audi’s never-ending barrage of key new models up to 2010. From A1 to A7 and everything in between, it reflects Audi’s plans to become the world’s biggest premium motoring brand by 2015. But how on ...

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CAR magazine June issue 611
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