Car manufacturers
Perhaps it is that the origins of Mercedes are indeed the origins of the car itself? Perhaps it is the longevity and social status attached to the brand? Perhaps it is the racing history and export success but surely Mercedes Benz have the highest brand quality of any mainstream manufacturer?
While Ferrari, Rolls Royce, Porsche all have their reputations and followers, none could be considered a maninstream manufacturer. How is that Mercedes has been able to constantly be among the top of their contempories for so long? Although perhaps biased toward its importance, I put much of their success down ...
