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You are in... Forums > Discuss This > News > Vauxhall Adam (2013) first official pictures
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Nice!!! Inside and out! Reminds me a lot of the MK1 Ford KA, quite daring/original! Real pity about the name though :-/
-Focus RS,Megane RS,you gotta love 'em-
Well it's about a thousand times more interesting than I was expecting. A lovely side profile, very very good rear end and a slightly left-field looking front. All in all strangely exciting.
It's a mash-up car - Lancia Ypsilon's roofline, Citroen DS3 rear haunches, Peugeot 106 frontal treatment, Toyota IQ doorhandles, original Ford Ka rear end... like no Vauxhall's ever looked before.
Is it just me or is there a hint of Chevette about the front end?
It's a looker! Everyone worked like crazy to get this car right. Engineers & designers working round the clock
.....and then the marketing department had fallen a sleep on Friday. The GM executive wanted a name before the weekend....it was 16:55 p.m. 5 minutes before German workers can go home at Opel..."Damn!" they said we only have five minutes! "Quickly can anyone just give us a name for god's sake!". "Just think of something!"
Then Adam ran into the meeting room to help out. "Adam, help us to think of a name!" the marketing people said. The rest is as they say history.
And that is the true story of how Opel/Vauxhall tried to get it's mojo back but got ruined by the marketing department.
hahaha @ carmobster! I think you are right. Then on the Monday morning, while think of cool trim levels over breakfast, Adam passed the Jam over....
I like the look of this a lot actually, but I think the engine choice is pretty weak. They need a cracking engine in there, an equivalent to the twinair or Ford's 1.0 triple. As it is, why would you buy a base spec 11k adam over the MINI first with its 1.6 engine and better residuals for a few hundred more?
I agree with other commenters that the design is a hell of a lot more interesting than I was expecting. Opel have clearly taken inspiration from the Fiat 500, and the rear is reminiscent of the original (and best) Ford Ka, but there are some genuinely decent ideas here. It is a testiment to how far the Opel styling department have moved their game on, that something so design-led can still sit quite nicely within their wider range.
Where I will diverge from other commenters is with the name. I actually rather like it. Opel clearly intend to revert to first principles with this car, and the name evokes that ethos.
OK, I started thinking 'more Madam than Adam' but this just gets better and better with every look. Great front end reminds me of those amusing 50s throwback Japanese concept cars you see from time to time. I really like it. All it needs to overcome is both its names. I fear that as a premium product Vauxhall is a harder name to market than Adam. Perhaps Adam should be GM Europe's DS brand with a Tigra, Calibra and properly-marketed Signum next... Let the Vauxhall name gradually disappear except for its bread'n'butter product. Really good effort this.
German/UK company delivers French-looking car. Cute, but could easily be a spin-off brand for Renault, Peugeot and Citroen. Will sell too, but where are the cues that tell you anything about the styling history of both companies? They should have been brave and invented an upmarket German British hybrid brand for it. There are dozens of cute but sadly defunct mini-car marques like Lloyd, Bond, Glas etc. that would have been more fun. Perhaps they should sell them as Vauxhall in Germany and Opel in the UK?
Sam the Eagle says:
Over-styled and offering nothing new or clever, which is what small cars should do as priority.
But the average buyer is so shallow nowadays that it will probably sell reasonably well, for a Vauxhall.
Hell is other people.
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