So, there's one week to go until the sparkly new, redesigned April 2009 issue of CAR Magazine. And that means it's time to give you, our most loyal forum users of CAR Online, a sneak preview of our thinking with the relaunched CAR.
Over the next week, we'll give you an exclusive early look at our thinking and many of the pages a week before it hits newsstands on Wednesday 25 February 2009. We want to tell you about the new look to whet your appetites and, hell, we're just too excited to wait a week!
Today I'll kick the story off with an overview of our refresh. Then tomorrow, editor Phil McNamara and art director Andy Franklin will reveal the reasons behind the changes – and we'll upload a sample of pages and snippets to fill you in on the changes afoot.
We're committed to bringing you the full smorgasbord of coverage you expect from CAR – from supercar stories to epic adventure drives, quirky car culture features to gob-smacking scoops, useful group tests to the big-hitting interviews that make sense of our changing industry. All written in intelligent fashion and presented with award-winning design values, mixing stunning photography with the pithy, incisive writing and the downright cojones to call a spade a spade.
So in the new April issue, we test the new Ford Focus RS Mk2, Jaguar XFR, Audi R8 V10, Citroen C3 Picasso and Porsche's first diesel – just five of the 22 new cars driven. Our renewed Giant Test pits the titchy Toyota iQ against the Smart, Fiat 500 and Toyota's own Aygo – and it's one of a smattering of new sections, as we've revived some of CAR's greatest hits (GBU is back! So is Insider!), more of which tomorrow.
So come back to this thread every day for the next week as we tell you more about this exciting new chapter in CAR's history. The reason for the change? Because you've told us what you wanted, and we listened. CAR is in a strong position, last week announcing an independently audited rise in circulation with a 6% increase, according to the official ABC figures. And that in a car magazine market down 10%... This is far from a knee-jerk redesign, instead representing a carefully considered refinement of everything CAR stands for.
We hope you enjoy the new mag. And we're sure you'll give us feedback here. We're looking forward to hearing your responses!