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Tim Pollard,
20 October 2010 09:10
Cadillac is a minute player in Europe. Joe Bloggs in Kensington High Street won’t understand it’s GM’s posh brand in the States – but cars like the new CTS Coupe might shift expectation somewhat. That’s why GM is relaunching Cadillac in Europe – and this distinctive coupe is spearheading the fightback. Don’t underestimate that total lack of brand awareness. Cadillac ...
