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Cadillac models, news & reviews
By Peter Burgess
11 August 2008 10:03
In the United States the Cadillac CTS has become one of GM’s minor success stories. Cadillac builds 240,000 cars a year and the CTS, its 5-series saloon, has become a core part of the range. Now the latest Cadillac CTS reaches the UK this September, after the best part of a year on sale in the US. GM is desperate to export more than the current 5 percent of its production; this is the car it hopes will do the deed. It’s a tough job for the new CTS though. In its recent history Cadillac has had two stabs at building its name in the UK, and both have bombed. Now with the operation taken in-house by GM, this is the third approach to an age-old problem – getting European buyers to understand that Cadillac is to be considered alongside Audi, BMW, Mercedes and Lexus.
With GM running the European sales operation directly it reckons it will keep a tighter reign on marketing. More importantly, the CTS has been built much more closely to British and European requirements. So they say. One of the requirements most British premium car buyers demand is that the car is built in Germany. OK, Lexus isn’t but Cadillac would be delighted to match the sales of the posh Toyotas. Then there is style. The CTS has it in abundance, but there’s no arguing that it is an acquired taste. It does, we reckon, grow on you. When Cadillac introduced the Saab-based BLS to the UK two years ago, it crowed about the ten percent price advantage over the competition. Was that a deal clincher? How many BLS have you seen on the road recently? It’s Cadillac’s biggest UK seller but the latest UK figures show that Cadillac has sold just 94 cars in the first six months of the year. The CTS has to offer much, much more to tempt A6, 5-series and E-class buyers.
Click 'Next' below to read more of our Cadillac CTS first drive
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Cadillac CTS 2.8 V6 (2009) CAR review
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RE: Cadillac CTS 2.8 V6 (2009) CAR review
johnnybimmer- what makes it so bad is i have no argument for you when it comes to caddy. its a shame that caddys best effort to date still isnt up to snuff. give it a couple more pruduct cycles and then we'll talk. if you pay attention to the industry here then you know that caddy has came a very long way. gm let the brand go to the point of oblivion and they are only in their second model cycle in their resurgence. give it time.
23 August 2008 03:22
Americanboy - to us Europeans raised on smoothed sophisticated curves the Caddy is a bit of a schoolboy paper folding exercise. And a bit chintzy and 'showy' too. The Caddy looks a great place to be from the inside looking out but its dated engines don't help. In short the Caddy is not a match for European saloons and the brand has little weight over here too
21 August 2008 01:13
i dont understand how anybody could complain about the exterior styling. true, it can be polarizing but in my oppinion its better looking than the uptight wannabe german metal thats shipped to the states. everybody with a little money always goes straight for the typical stylistically plain bmw, mercedes or audi. what happened to originality and what happened to praising originality whether you agree with it or not. the germans create exciting cars to drive but in the real world how often can you use that excitement? i am a car fanatic who dreams of a world of long twisting roads with no speed restrictions but thats not the real world. i would rather be original instead of driving a bland car wishing and hoping for an occasional twist in the road.
19 August 2008 03:07
Just rented one in Seattle, this car has me thinking it's time to buy Yank. I have a 2006 2.0 Passat and I will be looking for something a little more lux this Fall, this is on the short-list along with the G-37x.
17 August 2008 07:27
Rev - what is "durability" ? Is it reliability, running costs, fuel economy or holding value come trade-in? You know better that Caddi are benchmarking the Lexus-Infiniti-Acura range than the Europeans probably because they've targeted America and not Europe where the brands take years to establish credability and some volume.
16 August 2008 18:23
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