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Anthony ffrench-Constant,
11 October 2011 09:51
Years ago, whilst attending an advertising copywriting course, I recall being warned that any attempt to dub any product ‘The Art of….’ would result in instant dismissal. Happily, I was spared this indignity, shortly thereafter being summarily ousted, instead, for suggesting that the diamond merchants, Prestons of Bolton, might benefit from the strap line: ‘Give her one and she’ll let ...
