Audi 'won't launch its own eco sub-brand'

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Ben Pulman, 17 July 2008 17:42

BMW has Efficient Dynamics, Mercedes has BlueEfficiency and Audi has… what? On the surface, Audi seems to have missed the green boat entirely, having not created an eco-brand to act as an environmentally friendly halo for its mainstream range. Audi says this isn’t the case; it’s not late to the party – it’s not coming at all. Surely it’s just ...