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Audi 'won't launch its own eco sub-brand'

Rated 4 out of 5

Ben Pulman, 17 July 2008 17:42

BMW has Efficient Dynamics, Mercedes has BlueEfficiency and Audi has… what? On the surface, Audi seems to have missed the green boat entirely, having not created an eco-brand to act as an environmentally friendly halo for its mainstream range. Audi says this isn’t the case; it’s not late to the party – it’s not coming at all. Surely it’s just ...

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Audi Metroproject unveil

Rated 4.5 out of 5

Guy Bird, 24 October 2007 03:54

The countdown to Audi’s supermini A1 starts here The Audi Metro Project concept – unveiled in the metal for the first time at the 2007 Tokyo show today – may have been billed as a ‘design study’, but the German marque’s going to make it with little changed, and soon. The official line at Audi’s press conference from chairman Rupert ...

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Audi's clean and green future

Rated 4 out of 5

Ben Pulman, 30 August 2007 04:30

What’s all this about then? Vorsprung durch Technik? Audi, like every other German premium car maker, is feeling the pressure from the EU, its own Green Party, Al Gore, and seemingly everyone else. And unlike the French or Italian volume manufacturers which are already very close to the EU’s proposed 130g/km limit, the Germans are still a fair way off. ...

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