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How much? £95,000
On sale in the UK: Now (in Germany, not for UK sale)
Engine: 4395cc V8 bi-turbo assisted by 15kW electric motor, combined total 458bhp and 516lb ft
Transmission: Eight-speed automatic, rear-wheel drive
Performance: 155mph (limited), 0-60mph in 4.7sec, 30.1mpg, 219g/km CO2
How heavy / made of? 2120kg/steel
How big (length/width/height in mm)? 5072/1902/1479
Need to know

CAR's rating

Rated 4 out of 54

Handling

Rated 4 out of 54

Performance

Rated 5 out of 55

Usability

Rated 4 out of 54

Feelgood factor

Rated 4 out of 54

Readers' rating

Rated 4 out of 54

BMW 7-series ActiveHybrid 7 (2009) CAR review

By Tim Pollard

First Drives

29 October 2009 13:34

How very BMW. The new ActiveHybrid 7 – Munich's name for its petrol-electric hybrid 7-series – is very much lodged at the top of the Seven family tree. Not for BMW to launch a sackcloth and sandals 7-series hybrid; this one sports a 4.4-litre V8, not one but two turbochargers and a 0-60mph sprint claim to worry many Porsches.

We lost count of the number of times BM execs stood up at the press conference and talked about 'driving pleasure' and 'performance'. This paints a clear backdrop to the ActiveHybrid 7's intent. Yes, CO2 and economy are better by nearly a fifth over the regular 750i donor, but they're hardly going to win you honorary membership of Greenpeace at 219g/km and 30.1mpg.

So the BMW ActiveHybrid 7 is dirtier than a 730d or 740d?

Err, yes. But a diesel 7-series wouldn't see which way the hybrid Seven went in a drag race. Thanks to a compact electric motor built into the ZF eight-speed auto transmission, the ActiveHybrid 7 is relentlessly torquey and feels every second as fast as its sub-5.0 second sprint credentials suggest.

The electric motor is rated at 15kW or 19bhp – relatively small fry in the new world order of battery cars. But this is a mild hybrid, don't forget. Unlike the fully hybridised X6 ActiveHybrid, the 7-series isn't required to lug its substantial 2120kg girth on electric motion alone. It's more about tuning the drivetrain for ballistic thrust while still giving a nod to those demanding green emissions.

And why exactly is the ActiveHybrid 7 clean?

The engineers have tuned this car to shift up into top – eighth gear – at the earliest possible opportunity. You can barely hear the V8 most of the time until you acquaint pedal with bulkhead. The electronics then feed in battery power to create a tsunami of 516lb ft all the way from 2000-4500rpm.

Boy do you feel this on the road. There you are surfing along on a surfeit of torque, wafting past slower-moving traffic in refined peace. Kickdown and you're thrust back into your comfy 7-series seats in shocked awe. It's epically fast. My only gripe is that you never feel the full hybrid 'halo' effect of silent motion – a shortcoming shared by any mild hybrid.

At least the petrol engine cuts out at a standstill, saving petrol and allowing you a smug glow as you sit in saintly silence at traffic lights.

>> Click 'Next' to read more of CAR's BMW 7-series ActiveHybrid 7 first drive review

                             

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comment8

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comment8 says

RE: BMW 7-series ActiveHybrid 7 (2009) CAR review

atomic - its not just a matter of buyer indifference in the US. Diesel is also too dirty for the US market where particluate emissions in some states are more heavily regulated than Europe. Stiffer regulations are headed for Europe too. To make a marketable diesel would be a far more expensive engineering challenge than adding a starter motor and the aformentioned plastic badge. We can file this one with the 30 mpg 911.

04 November 2009 02:17

 

a t o m i c

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a t o m i c says

RE: BMW 7-series ActiveHybrid 7 (2009) CAR review

On the road price of the LS 600h is £85K - what brand of maths makes that half of £95K? The BMW is substantially more powerful, which ought to justify the approx £10K premium. As for your assertion that Americans are more willing to accept asian imports than us Europeans - nonsense. The reason this car is called a "Lexus" is because Americans won't accept a high priced Toyota. Ditto Honda/Acura and Nissan/Infiniti.

03 November 2009 15:18

 

revcounter

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revcounter says

RE: BMW 7-series ActiveHybrid 7 (2009) CAR review

 The big Lexus hybrid is about half the price of this car.

Europe's carmakers are growing more out of touch with the U.S. market every day. Cars like this BMW look like the result of some juvenile tuner who cares zero if the thing self-destructs in 40,000 miles.

One reality which Europe consistently denies is the ramifications of the weak U.S. dollar. Building intricate, complicated cars for the ionosphere of the market is no recipe for success in a market where cars are bought for their sheer durability and affordability without the brand xenophobia of a public willing to excuse inferior design because it's done locally.

Asian, and American carmakers in North America play at a higher level, exemplified in delivering more, at lower price points. 

03 November 2009 03:09

 

a t o m i c

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a t o m i c says

RE: BMW 7-series ActiveHybrid 7 (2009) CAR review

 I don't know why everyone's getting their knickers in a twist - BMW have made one of their large cars more fuel efficient in a way that means it can be sold to Americans. We know they could get better efficiency with a Diesel, but Americans won't buy that so what would be the point? I'm sure that this, the FIRST of BMW Active Hybrids, will turn out to be least extreme.

02 November 2009 10:08

 

comment8

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comment8 says

RE: BMW 7-series ActiveHybrid 7 (2009) CAR review

Depressingly cynical. The heroically long gearing is responsible for the results on the deeply flawed official test. The rest of the technology (sounds like a big starter motor to me) is simply window dressing. Surely the point of a hybrid is to improve economy in low speed urban environments - completely lost on BMW it would appear. This is to Hybrids what Ghia was to Ford - a plastic badge.

02 November 2009 06:14

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