Citroen unveils new eco branding

BenA: I know all cars perform worse in real driving than in the EU cycle, but road testers and owners experience seems to be that the gap is particularly huge in Beemers with "efficient dynamics".

"We can't quite get our heads around the diesel 158g/km cut-off [...]" Neither do I, that threshold is too high. Joedodgy, I disagree: Airclean sounds like a vacuum cleaner, which is even worse. Airdream feels way deeper, just like Ecomotion (it rhymes with emotion). In the US, the Prius sells much more units than the Civic Hybrid. And it seems that's because the unusual exterior design makes clear (oh, I found another deep-meaning green word) that the car was designed from zero with ecology in mind. Someone who buys a Blumotion/Econetic/Whatever is buying a nice badge too, to make sure that passers-by and friends know that he/she is driving a green car.

Airdream for looking after our gaseous environment. Fortunate indeed that the Citroen marketing department dont care about our waterways...