3.5
Tim Pollard,
09 January 2012 19:59
Chevrolet's press conference at the 2012 North American International Auto Show was all about youngsters: namely the millennials, or 11-30-year-olds who hold increasing consumer power. GM reckons there are 80 million of them in the US, and they account for $1 trillion of spending power. So it's worth taking them seriously. Such digital youngsters are very collaborative, according to Chevrolet ...