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Ferrari plans to sell fewer cars in 2013

Rated 4 out of 54

Ben Barry, 08 May 2013 15:00

Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will ...

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Ferrari plans to sell fewer cars in 2013

Ferrari plans to sell fewer cars in 2013

Rated 4 out of 54

Ben Barry, 08 May 2013 15:00

Ferrari boss Luca di Montezemolo has announced an unusual plan for the Prancing Horse: to sell fewer cars in 2013 than the 7000 it delivered in 2012. Speaking in Maranello, di Montezemolo stated that 'this is a far-sighted decision to strengthen our brand equity, from what I learned from Enzo Ferrari… We must resist people who say the competition will ...

Ferrari at the Paris motor show 2008

Ferrari at the Paris motor show 2008

Rated 3 out of 53

Ben Barry, 02 October 2008 14:37

The big news at Ferrari was the California – Maranello’s first coupe convertible and its first car to feature a dual-clutch semi-auto gearbox. Parked alongside the Ferrari F1 car, it looked more purposeful than we expected – though all the motor show cars were, tellingly, displayed roof down. But does anyone else find that front end treatment un peu Peugeot? ...

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