Watch Wolfgang Egger, head of Audi group design, explain his latest designs to CAR Magazine in our new video interview below. We sat down one-to-one with Egger and asked him about the new Audi e-tron concept, A8, A1, those headlights and where exactly Audi design is heading.
Be warned: it’s quite a long video at 23 minutes long, but we judged it better to give you the full unedited film rather than edit it down to soundbites. Watch the video in our player below.
In our video interview with the Audi design boss, he tells us how future electric Audis – badged e-tron, much as quattro signifies four-wheel drive Audis – will be distinguished by their own stylistic flourishes and explains how designing cars for consumption in Europe, America and China is proving a headache for his design team. But Egger vows that Audi will never do retro design under his watch: this is a company hellbent on a modern style. Click play in the video player below to watch Wolfgang Egger explain all about Audi design in 2010.