Mercedes rethinks its names: new Merc badges explained

4.5

Georg Kacher, 17 April 2012 09:12

At Mercedes, the naming of new models is often trickier than the technology these vehicles convey. Under the current badging hierarchy, most mainstream models use familiar one-letter names like S-class or G-Wagen. So far, so logical. But as proliferation spread, the Swabians felt compelled to introduce two-letter badges, like CL and GL. When even that was not enough to distinguish ...