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Ford F-150 (2007) caught on camera
By
Tim Pollard
Spy shots
03 May 2007 05:23
Ford F150: the lowdown
It can be difficult for Europeans to comprehend the importance of full-size trucks to the health of the big American manufacturers. Cars like the F150 are some of the biggest sellers in the US - and the big three are reliant on continuing sales of these pick-ups to keep their meagre fortunes intact. They're under attack as never before, especially from Asian manufacturers. If you saw Toyota unveil the new Tundra at this year's Detroit Auto Show, you'd have thought they ruled the roost in the full-size truck sector. Which is very much what they want to do.
So what's Ford's response?
The new F150, that's what. It hopes that a revised, fettled and improved pick-up will claw back sales from its competitors. CAR Online was on hand when a trio of final confirmation prototypes were out on test near Ford's global HQ at Dearborn. Although the cars were still wearing heavy disguise, you can make out a lot of detail that spills the beans on this, one of the Blue Oval's most important new cars in years.
