► Toyota hybrid sales up
► 2 in every 5 are electrified
► 22k sold in first half of 2017
If you’ve bought a Toyota hybrid in recent years, you’re not alone. Toyota’s latest sales figures show that 40.2% of buyers pick one of the brand’s electrified cars – something that it claims is ‘the widest of any manufacturer.’
The brand sold 22,616 hybrids in the first half of 2017, which is up more than 30% according to Toyota’s numbers. It’s not hard to see where that sales boost has come from; Toyota offers an electrified version of its Yaris, Auris, C-HR and RAV4 alongside its dedicated hybrid, the Prius.
The brand says its surge is particularly thanks to the new C-HR’s success in the UK and Europe, where around 80% of buyers opt for the petrol-electric model. An increase in RAV4 Hybrid model sales has helped, too.
Mark Roden, Toyota’s UK sales boss, said that hybrid power is ‘no longer a secret or a mystery’ and claims that Toyota has ‘the most exciting range of hybrid cars we’ve ever offered.’
At the posher end of the market, Lexus is keen to stress that 99% of models sold in the UK have hybrid powertrains – something that Volvo will have to compete with after its announcement that its cars will be fully-electrified from 2019.
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