Audi, Mercedes and Volkswagen did battle in a $300-million blowout overnight, as the car industry unleashed its hottest, latest advertisements during Super Bowl XLVII.
Mercedes ramped up the campaign for its new CLA baby coupe (based on the A-class), and Audi plugged the new S6. Scroll down to watch our round-up of the ads.
A thirty-second slot for Super Bowl XLVII costs advertisers a cool $3.8m (£2.4m). These slots are claimed to be the most-watched seconds of live television, with an estimated audience of 110m viewers in the US alone.
Click 'Add your comment' below to tell us your favourite ad.
For CAR's Mercedes CLA coverage, click here
Hyundai Santa Fe: 'Team'
Click here for CAR's Hyundai Santa Fe first official pictures story
Hyundai Sonata: 'Stuck'
To read CAR's long-term running report of the Sonata's European i40 sister, click here
Kia Sorento: 'Space Babies'
Click here for CAR's Kia Sorento news
Toyota RAV4: 'Wish Granted'
For CAR's previous coverage of the new Toyota RAV4, click here
Volkswagen Beetle: 'Get In, Get Happy'
Find CAR's VW Beetle news here