Citroen unveils new eco branding

Published: 14 July 2008

Citroen today unveiled its new eco branding: its cleanest models will wear the Airdream badge. The company claims that 50 models in its range meet the clean-fuel criteria to qualify for the Airdream tag:

CO2 emissions of less than 120g/km or
Diesel particulate filter with CO2 below 158g/km or
Run on superethanol or
Fitted with stop-start

Which all makes sense, although we can't quite get our heads around the diesel 158g/km cut-off; sounds like a fudge to us, especially as diesels have lower CO2 than petrols anyway.

Airdream from C1 to C4's MPV

Cars that qualify for the Airdream badge range from the C1 (Europe's best-selling car emitting less than 110g/km of CO2, says Citroen) to the C4 Grand Picasso.

The Airdream tag also denotes models that are manufactured in an ISO 14001 certified factory and is at least 95 percent recyclable at the end of its life.

Aren't these new eco labels just confusing the buyer? Read Tim Pollard's blog here

By Tim Pollard

Editorial director of CAR's digital publishing arm. Motoring news magnet

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