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Lagonda electric SUV: Aston Martin reveals first image of luxury EV

Published: 09 May 2018

► New Lagonda SUV confirmed
► First modern Lagonda due 2021
► Based on Geneva's 'Vision Concept' 

Hot on the heels of the reimagined Vantage V600, Aston Martin has unveiled an altogether different car. Instead of a V12, this one will have an electric powertrain, and instead of a sports car, it’ll be a luxury SUV. Of course, we’re talking about the Lagonda electric SUV, the car Aston Martin says will kickstart its luxury brand in 2021.

Based on the Lagonda Vision Concept Aston wheeled out at this year’s Geneva motor show, the as-yet-unnamed vehicle should be the first luxury SUV exclusively driven by battery power. What’s more, like the Jaguar iPace for example, Lagonda’s new SUV will be designed exclusively around EV tech, so expect a rethought interior structure and novel styling stance. Aston Martin has revealed one picture of the car so far, and it’s certainly futuristic looking…

‘In reviving one of the most iconic names in motoring we have created a unique opportunity,’ said Aston Martin president and CEO, Andy Palmer. ‘One that allows us to cast aside an inherited 20th century approach and instead design cars around 21st century demands and desires. The Lagonda SUV is the first of its kind: a spacious, high-performance 4x4 that successfully reconciles a love of technology, luxury and style.’

Lots of Aston Martin news lately… 

Aston Martin is on the up, and with bouying sales, an exciting all-new Vantage – and the sci-fi-like Valkyrie –  on the way, it looks like things are only going to get better. That’s probably why new rumours suggest Aston Martin’s owners, Italian private equity fund Investindustrial and other Kuwaiti investors, are looking to float the rejuvenated company on the stock market. And it could happen in the next few weeks.

If you’re wondering why Aston appears to be the busiest car maker around right now in terms of new models and announcements, there's one possible reason. 

By Curtis Moldrich

CAR's online editor and racing-sim enthusiast

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