Audi A1 by Damien Hirst (2010): first official picture

Published: 25 June 2010

British artist Damien Hirst has helped Audi produce this art car: an Audi A1, which sold for €420,000 (£350,000) at a charity raffle.

The Audi A1 Damien Hurst was shown at pop star Elton John’s White Tie and Tiara Ball and the money raised goes to his AIDS foundation.

See the new 2018 Audi A1 here

Elton John on the A1

‘That’s the most exciting object we’ve ever had on auction at the White Tie,’ said Sir Elton. Well, he would, wouldn’t he? Hirst painted the A1 at his Gloucestershire studio at the same time as a 1.8m high canvas, which was sold at the auction.

Clearly one massive publicity stunt, and we can’t imagine Audi taking his vibrant paint splatter as a palette for future models. That said, the A1 Hirst may be seen on UK streets, as it’s road registered and you’re hardly going to miss it.

We’re not sure who was rich or mad enough to splash out six figures on an A1, but the buyer’s identity will surely be made public soon enough.

By Tim Pollard

Editorial director of CAR's digital publishing arm. Motoring news magnet