► Genesis opens in more European market
► Has been in UK, Germany and Switzerland already
► Now launching in four new countries
Genesis, the Korean luxury car brand that’s part of the Hyundai Group, has announced it is expanding into four new European countries.
France, Italy, Spain and the Netherlands will now be a home for Genesis, as it launches with an entirely electric line-up. The updated GV60, as well as the revised Electrified GV70 and Electrified G80 will all go on sale there.
The brand is also progressing with its high-performance Magma programme, having confirmed more details about its entry into World Endurance racing, led by former Renault F1 boss Cyril Abiteboul.
Genesis Europe MD, Xavier Martinet, calls the entry into the new markets ‘a pivotal moment’ for the brand, adding that it is he most significant market expansion since we launched in Europe in 2021 and is the start of our next phase of measured, strategic growth, and sporting brand direction.’
As well as going all electric and pushing more into motorsport, Genesis will also launch a range of high-performance Magma road cars starting with the GV60. We’ve also seen prototypes of a new GV90 SUV that follows on from the Neolun concept.