High-performance Genesis grand tourer in the pipeline

Published: 24 March 2023

► Genesis X concepts could become reality
► Battery-electric grand tourer being considered
► Likely new GT could be new flagship for the brand

Genesis is investigating the feasibility of bringing its X Speedium and X Convertible concepts to life as a grand touring, battery-electric flagship.

The X concepts from the Korean luxury brand introduced dramatic and evocative new silhouettes to the brand’s portfolio like this coupe and even a convertible, with its design team (led by chief creative officer Luc Donckerwolke and head of design SangYup Lee) pointing to the future of Genesis design via these concept cars.

Positive feedback from the public and media has given Genesis the confidence to look into creating a grand tourer flagship off the back of the concepts. ‘The feedback from the media and customers… we’re not neglecting it,’ Genesis head of product, Marc Choi told European media including CAR during a visit to Korea; ‘we are potentially bringing it into the market, but nothing is official at the moment.’

Upper management believe there is room for a flagship GT based off the concepts, who are currently building the business case for developing one. ‘Having experienced the launches of X Speedium and X Convertible – the reaction from the media, investors, dealers and partners has all been extremely positive,’ says Genesis chief brand officer, Graeme Russell; ‘from a brand and desirability perspective, we clearly believe there is an opportunity.

‘We hand that opportunity over to my esteemed colleague Marc and ask whether it’s possible and how we would position it, and I think that’s the stage of where we’re at. But it would be nice to see any one of the Genesis X trilogy come to life.’

Read more on the Genesis X Speedium Coupe below, and more on the X Convertible here.

Genesis X Speedium Coupe: the CAR debrief

The Speedium is an evolution of the Genesis X Concept, first shown in March 2021. However, Genesis tells us it isn’t a conventional concept car that previews plans for the production lineup. The Korean brand says it merely hints at Genesis’ transformation towards becoming an all-electric car manufacturer with a six-model lineup by 2030.

Genesis Chief Creative Officer, Luc Donckerwolke, said: ‘This car is an open-door moment in Genesis’ journey towards our future EV design. This isn’t a show car — it’s a look into our design processes as we explore ideas for the next wave of EVs, one that incorporates Genesis’ DNA.’

The Speedium name is inspired by the Korean racetrack in the city of Inje.

What about the design?

According to Genesis, it embodies a timeless ‘design philosophy’ and an ‘athletic elegance.’ At the front there’s a full-width element that encompasses the shape of the Genesis crest grille.

From an overhead perspective, there’s an hourglass silhouette and curvaceous wheel arches that of course make it look muscular.

Viewed from the side, it’s almost a shooting-brake like. Meanwhile, at the back there are convex and concave surfaces with V-shaped brake lights.

Donckerwolke added: ‘We are giving each design element space to breathe. It’s not about making the design elements compete with each other, but about orchestrating the elements so that they complement and respect one another.’

By Jake Groves

CAR's deputy news editor, gamer, serial Lego-ist, lover of hot hatches