Kia Optima teased ahead of 2015 Geneva motor show

Published: 10 February 2015

► New concept teased ahead of Geneva
► Points to new Optima range-topper
► Are they about to add an estate?

Kia has shown this solitary teaser image of a new concept car, believed to be a preview of the next Optima, possibly in estate guise. 

The car – at this stage with no name – will be shown at the 2015 Geneva motor show on 3 March. And, yes, we’re afraid it’s another of these dreadful teasers with no real solid information available to whet our appetites…

So what do we know about the Kia Optima concept at Geneva?

Not a huge amount. Kia has confirmed it is a ‘D-segment’ model, industry speak for a Mondeo-size car.

And it says it is the 11th concept car to be drawn up at its European design studio in Germany. This first photograph confirms that the Koreans’ push to become more European is gathering pace with every passing year.

After all, could you not slap a Ford, Volkswagen or Skoda badge on this shadowy teaser shot quite convincingly? Note, also, how the back is hidden – word is, they might be adding a wagon bodystyle this time round.

The Kia statement in full

With nothing else solid to go on, let’s look at today’s Kia announcement. ‘With confident, powerful lines which sweep elegantly from Kia’s hallmark “tiger-nose” grille towards the rear of the vehicle, Kia’s new concept car embodies modern design and refined, understated energy.

‘The concept has been created as a spacious and versatile accessory to an active lifestyle, as a purposeful, energetic design study for the style-conscious, and as a sanctuary from the stresses of the modern world.’

Nope, we’re none the wiser either. Read the full story on the new Kia concept car in the run-up to the 85th Geneva motor show.

By Tim Pollard

Group digital editorial director, motoring news magnet