► New video warm-up act for Sports Series
► More details on McLaren's naming strategy
► See it for real at 2015 New York auto show
McLaren is building up to its biggest launch yet - the new Sports Series, its smallest and most accessible range of sports cars, at the 2015 New York auto show.
The company ended its press conference at the Geneva motor show with a teaser video clip of the new Sports Series.
Company officials have also given further guidance on the name and the pricing of the smallest McLaren.
So what'll the baby McLaren be called?
McLaren has encountered some difficulty in naming its road cars. Its first effort - codenamed P11 - was badged MP4-12C at first, in reference to the Formula 1 naming convention.
But this didn't last long, and the car was soon rebranded 650S. McLaren now calls the mainstream cars the Super Series - and the new junior cars the Sports Series. Still confused? Don't be. The European line-up looks something like this:
Ultimate Series The P1 and P1 GTR, £££
Super Series 650S, 675 LT Longtail and more, ££
Sports Series The 550C, 575S £
Two Sports Series models will be launched in autumn 2015; exact names/numbers remain to be seen; our best guess is they'll be badged 550C and 575S, reflecting their power outputs in metric horsepower.
Of course, prices are all relative. Even the cheapest Sports Series model will cost around £135,000 from launch. Still want that 911 Turbo?