► Another Mitsu plug-in concept
► A 2wd PHEV crossover
► Due at 2015 Geneva motor show
Perhaps predictably, Mitsubishi is sticking with its two key brand pillars at the 2015 Geneva motor show: it’ll show another crossover that’s also a plug-in hybrid.
The company is enjoying some success with its Outlander PHEV, which recently became the best-selling electrified car in Europe.
In the first eight months of 2014 it accounted for one in five EVs sold in the region, selling 12,114 cars. That compares to 9206 all-electric Nissan Leafs sold in the EU from January-August.
Mitsubishi reinventing itself
Mitsubishi is busy trying to build on this momentum and shake off its image as a purveyor of bland family transport with the odd Evo-shaped spike of excitement - and instead become known for its crossovers and environmentally friendly vehicles.
Two worthy ambitions, we’d say. Hence the new - still nameless - concept car for this spring’s Swiss show, which taps into both zeitgeisty vibes.
Click here for CAR's recent interview with Mitsubishi boss Osamu Masuko, where he spells out his vision for the company's reinvention.
Mitsubishi’s plug-in hybrid crossover at the 2015 Geneva motor show
Frustratingly little has been said about Mitsu’s new plug-in SUV.
The company says it is an all-new concept car that provides a ‘declaration of intent for MMC’s future directions - a powerful embodiment of its next generation 2WD plug-in hybrid electric (“PHEV”) technology as well as its bold design renaissance, all contained in Mitsubishi Motors’ favourite format of the SUV crossover.’
And that’s it. Such is the modern way of drip-feeding stories out…
We’ll publish more information on the Mitsubishi plug-in hybrid once it’s released.