Alfa Giulia Quadrifoglio UK prices announced: Alfa goes toe to toe with M3 and C63

Published: 23 June 2016

► UK prices and specs confirmed
► Flagship Quadrifoglio from £59k
► Orders open soon, deliveries autumn

CAR was Quite Impressed with the new Alfa Romeo Giulia Quadrifoglio when we drove it on track at launch. We’ll wait for a road drive before delivering the final verdict, but on first impressions it’s a special car – characterful, desirable and a real hoot to drive.

Now Alfa has announced how much the flagship V6 Quadrifoglio performance variant will cost, and as you might have expected of a 503bhp, 190mph supersaloon, it’s not what you’d call cheap. The new Giulia QF starts from £59,000 on-the-road in the UK.

Okay, so where does that price put the Giulia Quadrifoglio compared with its rivals?

Very closely matched. The BMW M3 (twin-turbo 3.0 straight-six, 425bhp) starts from £56,605, and it’s two-door M4 sibling £57,065.

The Mercedes-AMG C63 saloon (twin-turbo 4.0 V8, 469bhp) starts from around £60,700, and the more powerful 502bhp S version around £67,000.

What do you get as standard for your £59,000, then?

Apart from that cracking 2.9-litre twin-turbo V6 engine, there are 19in alloys, electronically controlled active suspension (and a torque vectoring double-clutch differential system), a rear-view camera and bi-xenon headlights, among other goodies. Inside, there’s leather trim (and plenty of alcantara bits) and an 8.8in sat-nav/multimedia screen. As is becoming the norm on the majority of mainstream cars, a collection of active safety systems includes autonomous emergency braking, lane departure warning and forward collision warning. Carbon-ceramic brakes are an option.

An auto gearbox is standard in the UK (some overseas left-hand drive markets get a manual), with eight speeds and manual shift paddles. The lack of a manual ’box isn’t necessarily worth weeping over – CAR wasn’t bowled over by it at launch.

Alfa states a CO2 emissions rating of 189g/km, although that figure is still subject to type approval.

The Giulia QF will make its UK debut in public at the Goodwood Festival of Speed. Orders are yet to open at the time of writing, but aren’t far away.

What about the regular diesel Giulia?

To be confirmed, but expect prices on a par with BMW’s 3-series – so hovering around the £30k mark. Alfa has told CAR the Giulia’s standard equipment will beat its German rival spec for spec.

Read CAR’s first drive of the Alfa Romeo Giulia Quadrifoglio here

By James Taylor

CAR's deputy features editor, occasional racer