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Audi nudges R8 supercar upmarket, as prices hit £138,000

Published: 10 March 2015

► Chunky price rise for new Audi R8
► V10 now starts at £119,500
► UK order books open May 2015

Audi is hoiking the new R8 supercar range upmarket with higher prices topping £137,500 for the new V10 Plus model, when UK order books open in May 2015.

That’s a significant increase over the outgoing R8, which started at £93,735 for the V8 and £114,835 for the V10.

Why the price rise for the new R8 range?

In fairness to Audi, its new supercar range has moved up a notch in terms of performance and can now demolish 0-62mph in a McLaren-rivalling 3.2sec on the way to 205mph. And it has launched it with only V10 power from launch; a V8 is likely to follow in due course.

So the most powerful R8 is now on a par with its blood brother, the Lamborhgini Huracan LP610-4 which retails at a relatively eye-watering £180,720. It might not have escaped your attention that the R8 V10 Plus now delivers an identical 603bhp (that’s 610 metric ponies, hence the Lambo’s badge).

Click here for a walkaround tour of the new Audi R8 by the boss of Quattro GmbH at the recent Geneva motor show.

Can I still afford the cheapest Audi R8?

If Audi’s aluminium supercar ambitions sound like they’re taking the new R8 out of reach, remember the lower-powered 533bhp V10 costs a more reasonable £119,500. 

That’s still a whopping £25,000 more than the cheapest outgoing R8, however… Bring on the forthcoming V8 version, we say!

All British R8 buyers qualify for a full day’s tuition at the Audi Driving Experience at Silverstone, where instructors take owners around the Stowe and Grand Prix circuits.

By Tim Pollard

Editorial director of CAR's digital publishing arm. Motoring news magnet

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