Audi TT SUV more likely than a shooting brake

Published: 02 October 2014

Audi is certain to launch a new TT spin-off model – and it’s more likely to be a raised off-roader TT rather than the Sportback concept shown at the 2014 Paris motor show, according to Audi technical chief Ulrich Hackenberg.

In an interview with CAR magazine he spelled out how Audi is moving from around 50 different model lines/derivatives today to 60 by the end of the decade.

The majority of new Audi models will be spin-off niche derivatives – new bodystyles with a ‘top hat’ on existing architectures, Hackenberg confirmed. And they’re keen to expand the TT family.

Why Audi is expanding the TT range

‘We know there is a demand for cars like this – customers have already been coming to us and saying they want a car like the TT Sportback,’ he told CAR.

‘With the TT concept you see here we are checking the industry and the market and the media reaction. If you’ve got two kids, a young family it could be the perfect solution.’

Audi and the rise of ‘inter-segment clusters’

Hackenberg revealed that Audi view such niche spin-offs as ‘inter-segment clusters.’ He refused to divulge how much each additional bodystyle cost but said it was profitable business for Audi to pursue.

‘The TT design is well known and here we have the opportunity to stand out from the crowd.’

Which bodystyle will win the race to be the next TT? ‘No decision has been taken yet, but we will decide in the next few weeks,’ he said.

‘We showed a Q TT concept in Beijing – it was very emotional. From the market point of view, I would say this is the most likely version for us to do. But from a technical and industrial point of view, the TT Sportback you see here in Paris has its merits.’

By Tim Pollard

Editorial director of CAR's digital publishing arm. Motoring news magnet