The BMW group has said it is on track to pass more than 2 million vehicle sales in 2014.
The milestone is proof that the company's diversification with its growing BMW brand, and expanding Mini and Rolls-Royce sub-brands, is working.
BMW: more than 2 million sales in 2014
Global sales and marketing chief Ian Robertson gave a sales update during a trip to Incheon in Korea this week.
He told Reuters: 'Our target is to exceed 2 million cars and motorcycles in all brands during this year.
'We want to maintain our leading position in the premium segment.'
If BMW hits its target, as it seems set to do, it will post a new record for the Munich premium car maker. Its previous best sales year was 2013, when it sold 1.96 million vehicles.
How are the other premium car makers doing?
The half-term report for Germany's premium car makers looks something like this:
1st BMW 1,020,000 (+7%)
2nd Audi 869,350 (+11%)
3rd Mercedes-Benz 830,336 (+11%)
It's worth noting that BMW's sales include its motorcycle division Motorrad.
Audi recently bought Ducati, while Mercedes' figures quoted here include its Smart small-car division, which is due to receive a shot in the arm this week when it unveils the new ForTwo city car at an event in Berlin.