► New CEO announced for Citroen
► Thierry Koskas out, Xavier Chardon in
► New boss comes from Volkswagen
Citroen has appointed Xavier Chardon as chief executive officer. He takes over from Thierry Koskas on 2 June 2025, marking a fresh era at the French volume car brand.
Chardon started his career at the former PSA Gallic group of Peugeot and Citroen and spent two decades working his way up from the floor through various roles running Citroen in Denmark and Germany, in the PR team and eventually running the home market in France until he was tempted away in 2011 to Volkswagen.
He then ran European sales and marketing at Europe’s biggest car maker before heading to China to run the SAIC-Volkswagen joint venture late last decade. His last stint was as chair of Volkswagen Group France.
He will report in to Stallantis bigwig Jean-Philippe Imparato, the former boss of Alfa Romeo who now enjoys the unusual job title of enlarged Europe chief operating officer.
Outgoing CEO Koskas (above) is understood to be leaving Stallantis. His leadership has suffered setbacks with new-model delays and engineering glitches; Citroen UK sales in the first four months of 2025 have halved to 5347 registrations – a market share drop from 1.7% to 0.8%.