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The big questions the new boss of Lamborghini must answer

Published: 31 August 2016

► What’s the mind of Lamborghini’s new boss
► New models, new tech and financial issues
► Will the company borrow tech from Porsche?
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Go hybrid, or go turbo?

Stefano Domenicali, former Ferrari F1 team boss (below), took over at Lamborghini in March. A case of out of the frying pan and into the fire? He certainly has some big strategic issues to answer. His predecessor, Stefan Winkelmann, was wrestling with how electromobility fits with the Lambo brand, and the first step will be a plug-in hybrid version of the Urus SUV in 2019.

Stefano Domenicali

Then what? Since the naturally aspirated V10 is now out-classed by the forced-induction 488 and adding a pair of turbochargers to this 5.2-litre unit would eclipse the free-breathing 6.5-litre V12, one solution is to have a 150kW electric motor driving the front wheels, a 50kW e-power pack integrated in the transmission propelling the rear wheels, and a wide centre tunnel filled with batteries rather than a propshaft. If need be, this scalable layout could even go fully electric.

This way, Lambo would be able to keep its adrenalising V10 and V12 a little longer while also significantly reducing CO2. The 2014 Asterion hybrid concept is proof that Lamborghini has been actively contemplating this scenario.

What should the fourth model be?

Since Lamborghini is operating under the Audi umbrella, every strategic rethink must be signed off by Ingolstadt. Although the Huracan is meeting sales expectations (unlike its sister R8), the product planners reputedly want to steer the follow-up model further away from the Aventador both in terms of looks and specification – a process that might also free up space for a further addition to the range.

Lamborghini Asterion

But would Lamborghini really want three mid-engined machines, even if they ranged from V6 to V12? Or would it be better to add an Espada style 2+2 grand tourer with a front-engined layout, or even a LaFerrari-challenging hypercar (after all the Asterion, above, claimed 900bhp)? One school of thought suggests the latter may tread too heavily on the toes of the Aventador, however, which is set to serve until at least 2022.

How to solve the platform problem?

In light of the financial fallout from the dieselgate scandal, it seems there is some pressure to rationalise the diversity of platforms in use at the prestigious end of the VW Group portfolio.

Under the previous leadership, the Italians intended to use a new modular carbonfibre architecture for the Huracan and Aventador replacements. VW stablemates Porsche and Bentley played no role at all in this scenario, but Audi might have adapted an aluminium-intensive version of this central backbone matrix for the next R8; such material flexibility would be essential if Lambo were to move to a three-car, mid-engined line-up, as it’s thought no chief financial officer would sign off a hideously expensive carbonfibre architecture (McLaren would presumably disagree).

By which measure perhaps a front-engined four-seater does make more sense, since Lamborghini could borrow heavily from the Porsche-developed ‘MSB’ architecture that underpins the forthcoming Panamera Mk2, in the same way that the Urus uses the same ‘MLB 2’ parts bin as the Q7, Bentayga and forthcoming Cayenne Mk3.

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By Georg Kacher

European editor, secrets uncoverer, futurist, first man behind any wheel

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