SEMA’s good, the bad and the ugly

Published: 31 October 2007

Dodge Charger

It’s Halloween today, so we thought we’d bring you some monsters from the SEMA show. Muscle cars dominate the world’s biggest automotive accessories fair, and this Dodge Charger epitomises the wild style motors that pepper SEMA’s 1m square feet of show floor. Created by King of Cars.com and Vertical Doors Inc, this Charger rolls on 26-inch rims which resemble a stainless steel lemon juicer. And check out those Lambo-style doors…

Fierce Hummer

There’s nothing subtle about the regular Hummer, and this remix by Fierce certainly lives up to its company name. Flames lick the sides, and scissor doors – opened by ornate door handles that resemble chunky bracelets – make another appearance. Getting in is no mean feat, because it reaches for the sky on 37-inch tractor tyres.

Toyota Camry VIP edition

The VIP edition is what you get if you cross the Toyota Camry with Wal-Mart doors. Street Image worked over America’s biggest selling, vanilla flavoured saloon, subtracting the B pillar but adding 20-inch chrome rims and a black and leather interior. It’s one badass grandpa chariot.

Scion xD and xB

Everywhere you go in SEMA, you’ll stumble over Scion’s boxy babies. The youth brand is designed to help Toyota gets its hooks into people it wouldn’t otherwise reach – like the tuning market. You’ll see xBs with massive TV screens for playing Nintendo Wii at tailgate parties, and roof bars clamping monkey bikes or surfboards. This more restrained xD was skulking in the DUB magazine arena.

West Coast Customs Cayenne

The ex-Pimp My Ride crew have a big SEMA presence, modding cars live and displaying their previous creations. This moody dark Cayenne is enlivened by pink star graphics behind the wheelarches and 24-inch black alloys from Asanti, with contrasting pink hubs. The exterior look is pretty stealth, but click next to see the contrast inside…

Inside West Coast Customs Cayenne

The pink stars and wheel centres were a clue – this cabin is very pink. The pillars, door inserts, head restraints and gear selector get the feminine touch. If Agent Provocateur decked out a Cayenne, it might look a bit like this…

Pontiac Solstice SD-290

GM’s design team gave its MX-5 rival an overhaul, creating this single seater in the style of a vintage racer. The SD-290 should be pretty nippy, with a crash diet and a 290hp turbocharged 2.0-litre engine. And it’s only slightly less practical than the luggage free zone that is the donor car. Toyota also showed a surprising speedster, which is featured in our other SEMA gallery.

Giovanna Rolls Drophead

The Rolls-Royce remains the darling of the west coast celebrity scene, and any supplier wanting to show its bling credentials modded a Rolls. This oddity from wheel designer Giovanna outpointed a snow white Phantom, complete with chrome bonnet piping, in the ‘more money than taste’ stakes.

Pontiac Solstice SD-290

GM’s design team gave its MX-5 rival an overhaul, creating this single seater in the style of a vintage racer. The SD-290 should be pretty nippy, with a crash diet and a 290hp turbocharged 2.0-litre engine. And it’s only slightly less practical than the luggage free zone that is the donor car. Toyota also showed a surprising speedster, which is featured in our other SEMA gallery.

Giovanna Rolls Drophead

The Rolls-Royce remains the darling of the west coast celebrity scene, and any supplier wanting to show its bling credentials modded a Rolls. This oddity from wheel designer Giovanna outpointed a snow white Phantom, complete with chrome bonnet piping, in the ‘more money than taste’ stakes.

By Phil McNamara

Group editor-in-chief of CAR magazine

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