AMR-C01: Aston's £57,500 sim racing seat

Published: 14 September 2020

► The most expensive racing seat, ever? 
► Carbonfibre monocoque
► £57,500 plus tax

You’re looking at the AMR-C01, a limited-edition racing seat designed to provide the best sim racing experience possible. It’s a partnership between Aston Martin and Curv – a brand led by Darren Turner, a works driver for the marque.

The AMR-C01 is also the latest example of a well-established brand tapping into the Esports and sim-racing sectors – something which has surely been accelerated by the Coronavirus pandemic. 

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What’s so special?

Unlike other ‘normal’ racing seats, the AMR-C01 uses a lightweight carbonfibre monocoque – just like a high-end supercar. As shown in the pictures, the AMR-C01 actually wraps around the player, and mirrors the same seating position as Aston Martin’s upcoming Valkyrie hypercar. 

It’s been designed by Gaydon too; take a look at the front of the simulator, and you’ll see the same style grille as the Vantage race car. Designers at Gaydon have done their best to make the rear of the racing seat look aggressive.

'This was a challenge for the design team as, although the simulator isn’t a car, it is inspired by our racing car,’ said chief creative officer, Marek Reichman. ’It needed to exude the same elegance, boasting the same dynamic lines and balance of proportions as any Aston Martin with a racing lineage.’

Turner said: ‘We’ve created a home simulator with incredible immersion that offers users the opportunity to have a great time racing in the virtual world, from the comfort of their own home.'

Want one?

Only 150 of the AMR-C01 seats are available, and their carbonfibre construction means they’re not cheap. With that in mind, Aston Martin says the hand-built racing seat will start at £57,500 plus tax, with the first deliveries scheduled at the end of the year.

By Curtis Moldrich

CAR's online editor and racing-sim enthusiast