Aston Martin Lagonda: the 2014 comeback revealed

Published: 18 June 2014

Aston Martin Lagonda will be relaunched in 2014 – and this is our first glimpse of the new Lagonda super-saloon.

The new July 2014 issue of CAR magazine, out today, spills the details on the Lagonda relaunch. Click here for a free digital preview of the latest edition.

This artist’s impression shows the anticipated direction of the Lagonda limo, based on the spy photos published by CAR in May 2014.

Our photographs captured a wedgy four-door saloon testing on the roads around Aston Martin’s Gaydon HQ in Warwickshire, UK. The prototype was believed to use the running gear of the Rapide limo but clothed in composite body panels.

Aston Martin Lagonda: a special by Q

Aston Martin first mooted relaunching Lagonda back at the 2009 Geneva motor show, when it showed the controversial Lagonda SUV concept.

Five years on, CAR understands Aston is finally ready to make a formal launch this summer.

And instead of a lumbering 4×4, Aston is preparing this secret sports saloon, which will be built by Q branch, the company’s personalisation department.

The Lagonda super-saloon: what we know

The new July 2014 issue of CAR magazine reveals the lowdown on what we know about the new Lagonda.

It is tipped to use the 600bhp 5.9-litre V12 seen elsewhere in the Aston firmament, mated to an upgraded eight-speed automatic transmission.

If Q department is responsible for the new Lagonda saloon, it seems certain that only lower volume production is likely. Fewer than 100 units are mooted.

Why is Aston Martin reviving Lagonda?

Aston Martin is talking to Daimler about collaborating on future projects. It has been busy trying to fill every niche possible with special editions and spin-off models, and Lagonda is a further brand extension allowing it to appeal to new clients and new territories. Limousines and SUVs suddenly sound quite achievable, capturing extra sales and revenue to build more breathing space to engineer the next generation of Aston Martins.

Read more on the Lagonda in the July issue of CAR magazine.

Lagonda scoop in the new July 2014 issue of CAR magazine

By Tim Pollard

Editorial director of CAR's digital publishing arm. Motoring news magnet