BMW’s M Sport 7-series (2009) spied

Published: 16 June 2009 Updated: 26 January 2015

This (unfortunately) is not a BMW M7. Contrary to rumours elsewhere, BMW’s famed M Division isn’t working on a hardcore 7-series with its new 547bhp twin-turbo V8. Instead BMW is readying a round of sporting interior and exterior cosmetic tweaks for its 7-series limo.

So if this car isn’t a BMW M7, what is it?

It’s BMW’s M Sport 7-series, with cosmetic tweaks rather than full mechanical changes. As with M Sport packs on other BMWs, the 7-series gains a completely new front bumper, and on this test car, a mildly revised rear valance with re-located reflectors. There are also new wheels, but in a break with M Sport tradition, the suspension settings of the Seven will be left alone. BMW has chosen not to touch the air suspension, and will let the big car’s Drive Dynamic Control cater for customers sporting pretensions.

Inside the M Sport Seven there’s a three-spoke sports steering wheel, sports seats, aluminium trim, new kickplates and anthracite headlining.

The new M Sport-equipped 7-series is expected to be on display at the Frankfurt motor show in September and be available as an option on all Sevens, but those wanting a hardcore 7-series will have to opt for the Alpina B7.

>> Has BMW missed a trick by not building an M7 when Mercedes has the S63/65 AMG? Click ‘Add your comment’ below and let us know your thoughts

By Ben Pulman

Ex-CAR editor-at-large