Terramar goes testing: Cupra's hybrid crossover breaks cover

Published: 15 January 2024 Updated: 15 January 2024

► Revealed alongside new UrbanRebel
► Bigger than the Tavascan EV
► Built in Audi’s Gyor plant, coming 2024

You’re looking at the new Cupra Terramar, a crossover due to be revealed later this year. The new pictures you see here show a prototype of the car winter testing – but even with the disguise it looks very similar to the car shown by Cupra at its Unstoppable Impulse event two years ago.

Like the rest of the range, the Terramar is named after a significant area near Barcelona; the Autódromo de Sitges-Terramar is a historic racing circuit around the corner from the brand’s HQ in Martorell, Barcelona. It’ll built in Audi’s Gyor plant, though.

Terramar side profile

What’s underneath?

At 4.5 metres long, the Terramar will be the largest Cupra on sale, nudging just ahead of the Formentor. It’ll run on an updated version of the Volkswagen Group’s MQB platform – just like the Audi Q3 – and will be produced in the same Hungarian factory. 

That doesn’t mean they’ll look the same though; as shown two years ago now, the Terramar features the same angular lights and smooth, aggressive lines as the rest of the Cupra range. Like the new models revealed alongside it, the new Terramar features full-width brake lights at the rear, and a distinctive triple-triangle headlight signature at the front.

Angled front Terramar

‘Terramar, our new sporty hybrid SUV, perfectly combines bold proportions with a long striking bonnet, while the shark nose means breakthrough resistance and the determination to win’, said Jorge Diez, Design Director at Cupra. ‘Thinking of how the driver will feel, we provide a unique experience with the latest technology, thanks to the driver oriented interior concept. All in all, a 4.5 metre long SUV, with Cupra DNA ready to shake one of the most competitive segments.’

Any specs?

CAR understands the Terramar will be available in ICE and hybrid variations, and all will use a seven-speed DSG auto ‘box. Four-wheel drive wheel be optional. 

Cupra insists the eHybrid technology in the Terramar will be good for performance as well as efficiency, but it should have an EV-only range of around 60 miles.

By Curtis Moldrich

CAR's Digital Editor, F1 and sim-racing enthusiast. Partial to clever tech and sports bikes

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