Peugeot has launched its Blue Lion standard, the French company’s answer to the Bluemotions, iBlues and EfficientDynamics of this eco-aware world. The Blue Lion standard is here to help Peugeot’s customers identify its, err, greener cars. Only cars that produce less than 130g/km CO2 and are 95 percent recyclable at the end of their lifecycle qualify.
Fifty models in Peugeot’s current range meet the requirements, while 33 of those also dip under 120g/km, thus qualifying for the UK’s £35 Band B road tax. But while the Blue Lion standard could be dismissed as another eco-brand for self-congratulating customers, it’s interesting to note that Peugeot has chosen 130g/km rather than the 120 favoured by the likes of Ford, VW and the rest. That higher 130g/km band is the EC’s proposed CO2 manufacturer average for 2012…
Clever thinking by Peugeot or more pandering to the eco-aware? Click ‘Add your comment’ below and have your say.