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Jaguar at the London motor show 2008
By
James Foxall and CAR reader reporter Jacomoseven
23 July 2008 15:02
After the spate of new Jaguars of late, not to mention a takeover, it should come as no surprise that Jag didn't have much to shout about at the London motor show.
What’s new on Jaguar’s London motor show stand?
Don’t get too excited, but there’s the XK60 – a special anniversary version of the non-supercharged sports car, designed to celebrate six decades of the XK. It’s basically five grand’s worth of body kit and a chrome gearlever surround for the same money as a regular model.
CAR’s Jaguar highlight
The £79,995 XKR-S takes pride of place on the stand, and deservedly so. The aerodynamic body kit designed to help the car’s handling at its new 175mph top speed looks great. All 50 of this year’s allocation have sold out and cars will be appearing on the road very soon.
What were they thinking?
Someone needs to give Jaguar a bit of guidance on its stand design. There were too many muted colours and – check out our photos – with its star car in black, the stand was a very sombre affair.
In a nutshell
Considering Jaguar is one of a handful of home-grown badges that are still made in the UK, it’s a shame they didn’t put more effort into the British show.
Click here to go to CAR's London motor show A-Z homepage
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