Kia EV4: electric saloon concept revealed in Korea

Published: 12 October 2023 Updated: 12 October 2023

Part of Kia’s second wave of electric vehicles
An interesting-looking electric saloon
EV4 is smaller than the Ioniq 6 

You’re looking at the Kia Concept EV4, revealed today at the brand’s EV day in Korea. The first electric vehicle from Kia that’s not an SUV of some kind, the four-door EV4 represents a new chapter for the brand’s electric range. And although it’s just a concept at the time of writing, it’ll almost certainly make it to production. 

As explained at the company’s EV day, Kia will introduce smaller EVs ranging from $35,000 to $50,000 as it looks to expand its footprint across the electric car market. This will be one of them.

What is it? 

It’s not an SUV, that’s for sure: the EV4 is the first electric saloon from Kia, but the second on the Hyundai Motor Group’s e-GMP platform. It follows the streamlined Ioniq 6 in that regard. 

Kia says the look of the EV4 is driven by the brand’s new ‘Power to Progress’ and ‘Opposites Untied’s styling mantras. While we’re not entirely sure what that means in Kia speak, but in reality, it translates to a dynamic looking EV, with a low nose, roof spoiler and long-tail silhouette. Much like the Ioniq 5 from Kia’s sister-brand Hyundai, the EV4 is doing something different with the basic four-door. 

Like the rest of the Kia range, the EV4 uses a futuristic headlight signature – this time with each light unit pushed right to each edge of the front bumper. It’s a strong contrast to Hyundai’s sci-fi spin on the e-GMP platform.

What about inside? 

Inside, Kia’s interior designers have taken advantage of the extra cabin space afforded from an EV powertrain, so the EV4 benefits from a spacious cabin packed with tech. The aim here is to keep the driver informed but not distracted, so the A/C panel can be hidden when not in use, while twin digital screens and a slim instrumental panel give the driver only the most important information. 

A Mind Modes features also adjusts ambient lighting depending on the situation. For example, ‘perform’ removes information not useful for driving, while ‘serenity’ uses additional digital graphics to create a relaxed atmosphere. 

Will it make it to production? 

The Hyundai Motor Group has a particularly good hit rate when it comes to pushing concepts through to production, and the EV4 revealed here will almost certainly continue the trend.

By Curtis Moldrich

CAR's Digital Editor, F1 and sim-racing enthusiast. Partial to clever tech and sports bikes

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