Dodge Challenger and Charger go Plum Crazy

Published: 12 August 2015

► ‘Plum Crazy’ purple returns for 2016
► Iconic paint colour from the 1970s
► Available on Dodge Challenger and Charger

Nobody did paint colour names quite like American muscle car makers in the 1970s. Dodge and Plymouth in particular. Who else could have dreamt up such doozies as ‘Sassy Grass’, ‘Lime Light’ and ‘Vitamin C Orange?’ Not to mention ‘Furious Fuchsia.’

Now one of the most vibrant of the lot is making a return: ‘Plum Crazy’ purple. It’s being made available for a limited run of 2016 model year Dodge Challenger and Dodge Chargers, with production beginning in November 2015.

Plum Crazy: the history

First made available in 1970, Plum Crazy’s one of the more infamous Dodge muscle car colours. It’s built up something of a following among American muscle aficionados, cars with original Plum Crazy paintwork becoming particularly sought after by collectors.

This isn’t the first time Dodge has resurrected the shade, initially bringing it back into brochures for the Charger in 2007 and the Challenger in 2010 alongside various other ‘heritage’ colours.

Neither the Dodge Challenger nor the Charger are sold officially in the UK, though more than a few imported cars have made it to these shores. The Plum Crazy paint will also be made available for the wild 700bhp SRT Hellcat versions of both cars, with the four-door Charger Hellcat claimed to be the world’s fastest saloon car.

Now, how about bringing back ‘Top Banana’ yellow?

Click here to read more about the Dodge Charger SRT Hellcat

By James Taylor

CAR's deputy features editor, automotive design graduate, Radical champ

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