Hyundai joins the crossover set

Published: 19 February 2007 Updated: 26 January 2015

Yawn… not another crossover concept?

Afraid so. Hyundai will jump on the crossover bandwagon next month when it whisks the covers off this unnamed concept car at the Geneva Motor Show. It looks like a squashed coupe with raised ride height, but we know nothing else about the car at this stage – except it’s made from lightweight plastics and is claimed to be environmentally friendly (which concept car isn’t, these days?). Hyundai will also unveil its new Ford Focus-rivalling small family hatch. Codenamed FD, it’s the Hyundai version of the new Cee’d from partner firm Kia and will usher in a new nomenclature for the brand; previously, each model wore an individual name, but in future there will be a uniform naming system (think Audi’s A3, A4 etc).

By Tim Pollard

Group digital editorial director, car news magnet, crafter of words

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