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Kia ProCeed transforms into slick shooting brake

Published: 02 October 2018

► Kia Proceed turns into slick shooting brake
► Offered in GT-line and GT trims only

► On sale March 2019, 589-litre boot

You’re looking at the Kia ProCeed, an all-new shooting brake version of the new Ceed hatchback. It was unveiled at the 2018 Paris motor show where its makers hailed it as the only mainstream shooting brake available. They've got a point: only Mercedes-Benz offers this body style in the premium sector.

Just like the Ceed hatch family, the ProCeed is a product of Kia’s European design branch (it was conceived, styled, engineered and built here), and it closely follows the design set out by last year's Kia Proceed Concept. Take a look in the gallery above; we think it’ll be one of the best-looking tourers around when it’s released in March 2019.

Kia's Euro design chief Gregory Guillaume called it 'a Ceed turned up to 11.'

The new Kia ProCeed shooting brake: the design story

Kia’s European design team has churned out some impressive designs recently – but this model takes the brand’s bold new look and runs with it. Arguably nicer looking than the hatchback on which its based, the ProCeed is a product of the Frankfurt office, and will be built alongside the Kia Ceed and Ceed Sportswagon. In order to differentiate it from the other Ceeds, the ProCeed will be available exclusively in warm GT-line and hotter GT trims.

It’s 43mm lower but longer than the other Ceed models and only shares a bonnet and front wings with its less-sporty siblings. It’s just as wide as the Ceed hatchback at 1800mm, and features the same ‘tiger-nose’ grille and headlight signatures, as contemporary Kia models.

At the rear, the ProCeed has a steeply raked rear windscreen, which makes it look far more dynamic, but can’t be good for storage. Then again, Kia isn’t pitching this as an estate, merely a sports coupe with a dash of practicality – we’re told there’s 50% more boot space over the Ceed.

We've poked around the 594-litre boot at the Paris show and can confirm those slick styling lines don't impede practicality much at all.

You’ll also find dual-tipped exhausts and the ProCeed name stretched above the full-length rear lights. All ProCeed models will get 10 colours to choose from, and either 17- or 18-wheels, though GT car gets the latter as standard.

Either way, it seems to be a match in looks for the new Audi A6 Avant, and even drifts into Porsche Panamera Sport Turismo levels of prettiness from some angles. It’s certainly a halo model for the entire Ceed range.

Another pRo-Ce_eD?

Yes, there’s been a pro_ceed before – a spritely three-door hatchback - but with that market shrinking, Kia has moved the name over to this car, and made the text formatting less shocking, too.  Thank goodness.

Paris motor show: the highlights

How will the Kia shooting brake drive?

Thanks to its European beginnings, the ProCeed will feature a B-road-friendly fully-independent suspension as standard. Kia has tweaked the suspension to account for the lower ride-height and longer body, while a responsive ride is promised, but one still capable of GT-level comfort on motorways.

In the Albert Biermann-directed ProCeed GT, springs are stiffer all-round, yet anti-roll bars are softer, helping to keep its Michelin Pilot Sport 4 tyres pressed against the road when cornering.

You’ll also get the help of Electronic Stability Control (ESC) and Vehicle Stability Management (VSM) as standard, and there’s also torque vectoring – via cheeky use of the inside brakes.

The engines?

You can have anything you want in the Kia ProCeed, as long as it’s turbocharged. The warmer GT-line ProCeed comes with a trio of engines; two 1.0-litre T-GDi and 1.4-litre TGDi petrol units and a 1.6-litre CRDi diesel.

The 1.4-litre 'Kappa' engine is the most powerful you’ll get in the tepid GT-Line ProCeeds, and produces 130bhp along with 178ft lbs of torque. Both the 1.0-litre and 1.4-litre engines are connected to a six-speed manual as standard, while the more powerful engine gets an optional seven-speed DCT transmission.

The CRDi is Kia’s cleanest diesel engine to-date, so it clearly hasn’t given up on the tech just yet. It’s available with six-speed manual or seven-speed DCT auto ‘box, and will produce 206bhp and 236ft lbs depending on the transmission you go for.

The top end GT comes with the same 1.6-litre TGDi unit you’d find in the Ceed GT hatchback. It’ll put 201bhp and 195ft lbs through a seven-speed DCT ‘box, and we’re told performance specs are on the way.

All seven-speed models will feature a drive select mode so you can toggle between Normal and Sport mode. As you’d expect, that’ll subtly change the handling personality of the car.

And the interior?

The Kia ProCeed GT interior will look similar to the ProCeed, but features a few sportier touches such as GT logo seats, and better rear-supporting seats. 

A 7- or 8-inch infotainment system with some TomTom-powered connectivity is mounted to the dashboard with Android Auto and Apple CarPlay, and you expect the usual mod-cons like keyless entry, Bluetooth and wireless phone charging – with compatible handsets.

We'll update this detail when get UK price details and more. Because of Brexit uncertainties, those won't be announced until nearer the January launch date. Bank on around 5% over a Ceed hatch.

By Curtis Moldrich

CAR's online editor and racing-sim enthusiast