Mercedes-Benz confirms its first pick-up truck | CAR Magazine

Mercedes-Benz confirms its first pick-up truck

Published: 27 March 2015 Updated: 27 March 2015

► It’s the first Mercedes pick-up!
► Official design sketch of flatbed
► ‘Here by the end of the decade’

Mercedes today confirmed it would build its first pick-up truck, making it the first premium brand to branch out into flatbeds.

‘The Mercedes-Benz pick-up will contribute nicely to our global growth targets,’ said Daimler chairman Dieter Zetsche. ‘We will enter this segment with our distinctive brand identity and all of the vehicle attributes that are typical of the brand with regard to safety, comfort, powertrains and value.’

It seems Daimler’s expansionist ambitions know no limits.

What can we expect of Mercedes’ first pick-up truck?

This official design sketch points to the design of the Merc flatbed: it shows a butch, generic modern Mercedes stance with a double-cab passenger compartment and loadbay slung behind.

Daimler confirmed the truck would be sold in Latin America, South Africa, Australia and Europe, and hinted that it would have a payload of around one tonne.

Start of production? ‘Before the end of the decade.’ Watch out VW Amarok… Mercedes is coming to get you!

By Tim Pollard

Group digital editorial director, car news magnet, crafter of words