MG goes premium with new IM L6 electric saloon | CAR Magazine

MG goes premium with new IM L6 electric saloon

Published: 22 February 2024 Updated: 23 February 2024

► IM L6 will make global debut at Geneva Motor Show
► IM to launch in Europe in 2025
► 500-mile electric range promised from solid state battery

MG is looking to target the premium carmakers with its IM electric car sub-brand and will reveal the new IM L6 saloon at the 2024 Geneva Motor Show

Set to be revealed alongside the new MG3 Hybrid in Geneva, MG will launch IM Motors as its upmarket arm in Europe in 2025 as it looks to continue its dominance. 

What is IM?

IM stands for ‘Intelligent Mobility’ and was founded by MG’s parent Chinese company SAIC in 2020, alongside e-commerce giant Alibaba and R&D specialists Zhangjiang Hi-Tech. 

The IM L7 (pictured in the main image) was launched in 2021 as its first production car – a large electric saloon to rival the Tesla Model S. In 2023 its Chinese range expanded to include the LS7 mid-size SUV and LS6 coupe-SUV. IM focuses purely on electric models too. 

What about the IM L6?

Next up in the pipeline is the new IM L6, which will make its global debut at the Geneva Motor Show on 26 February 2024, alongside the new MG3 Hybrid supermini to show the two bookends of this firm.

It will slot beneath the L7 and rival the Tesla Model 3 and BYD Seal. There will be the option of a typical lithium-ion battery, as well as a new solid state battery. The latter promises a ‘projected range’ of 800km (497 miles), while the L6 will offer Tesla Model 3 Performance-rivalling pace with a 0-62mph time of ‘under three seconds’.  

When will IM’s cars come to Europe?

IM looks to launch in Europe in 2025. Though yet to be confirmed, a UK launch is expected slightly later in-line with the usual delay that comes with converting cars to right-hand-drive. 

MG’s upmarket arm says it will ‘operate in the premium sector with a clear focus on executive saloons and SUVs’. It will join a growing number of Chinese car firms looking to exert their dominance in Europe.  

By Ted Welford

Senior staff writer at CAR and our sister website Parkers. Loves a car auction. Enjoys making things shiny