Mitsubishi teases its Geneva motor show 2012 debut

Published: 19 January 2012

Mitsubishi has issued this teaser photo of its new car destined for a debut at the 2012 Geneva motor show in March. It’s the first time the Japanese company has launched an all-new global vehicle at Geneva.

Sadly, Mitsu is remaining tight-lipped about its new model.

What do we know about Mitsubishi’s Geneva 2012 debut?

A brief statement says: ‘The Geneva motor show will see the world premiere of a strategic and innovative premium vehicle, to be retailed sequentially during 2012 – a car of substance that will reflect a gradual transformation in Mitsubishi’s design language.

‘This unveiling will confirm the start of an all-new generation of global products for Mitsubishi Motors, consistent with the ambitions set in MMC’s “Jump 2013” business plan for a greener and more global Mitsubishi. Fittingly, this complete family of cars / crossovers / SUVs will see a gradual transition to a re-focused design language.’

What’s this about an Outlander?

There is some speculation that this model could replace the Outlander crossover, which was itself teased by the PX-MiEV concept car.

Mitsubishi has one of the largest ranges of crossovers, but is seeking to broaden its appeal under the Jump 2013 strategy.

The new Mitsubishi Mirage is a look at the company’s new gloabl small car, to be built in Thailand and set to replace the Colt globally. Mitsubishi also plans a new plug-in hybrid module, to be rolled out from 2013.

By Tim Pollard

Group digital editorial director, motoring news magnet